Book 22 of 52: Go Live – Stop Overthinking & Just Launch!
Curious about how I used lockdown as a chance to jumpstart two major Bucket List items? Dive into my full journey here: Read the full blog
Book 22/52 of My #52Books52Weeks Bucket List Challenge
I’ve admired Fred Schebesta from afar for a while—he’s a true Aussie maverick, a rule-breaking entrepreneur who just goes for it. When I picked up Go Live, I knew it would be packed with raw, no-BS wisdom about taking action in business and life. And it didn’t disappoint.
Fred built Finder, a global fintech company, from scratch, and in this book, he shares his mindset and strategies for launching ideas quickly, embracing imperfection, and making things happen—fast.
One of the biggest takeaways? His 10 Principles to Launch a Global Empire. These aren’t just business tips—they’re a mindset shift for anyone wanting to take action and create something big.
If you’ve been waiting for the “perfect” time to start something, this book will shake you up. Perfection is the enemy of action. Just get it out there and improve as you go!
Fred Schebesta’s 10 Principles to Launch a Global Empire
1. Go Live – Stop waiting for the perfect moment. Launch, then improve.
2. Do It Ugly – Done is better than perfect. Take messy action and refine later.
3. Fail Fast, Learn Faster – Mistakes are part of the process. Fail forward and iterate.
4. Get in the Trenches – Don’t just plan—do. Be hands-on and learn from experience.
5. Love Your Haters – If no one disagrees with you, you're not making an impact.
6. Build a Moat – Create a unique advantage that protects your business from competitors.
7. Momentum Over Perfection – Speed is your superpower. Keep moving forward.
8. Go Big or Go Home – Think global from day one. Don’t limit yourself.
9. Embrace Discomfort – Growth happens outside your comfort zone. Get used to being uncomfortable.
10. Find Your “Go Live” Moment – There’s a time when you need to stop tweaking and just launch. Recognize it and take the leap.
How Go Live Relates to Living a Bucket List Life
Done is Better Than Perfect – Don’t wait for the “right time” to chase your dreams—just start!
Your Bucket List Goals Need a “Go Live” Moment – Whether it’s launching a business, writing a book, or booking that dream trip, set a date and commit.
Fear is Part of the Process – Fear never goes away, so act anyway. The best experiences in life come from stepping into the unknown.
Small Actions = Big Wins – Start with small, fast wins to build confidence and keep moving forward.
The World Rewards Action-Takers – The sooner you take action on your Bucket List, the sooner you’ll experience real growth, success, and fulfillment.
If you’ve been sitting on an idea, a project, or a dream, this is your sign to stop overthinking and GO LIVE. 🚀
Stay tuned for Book 23 of 52 as I continue this adventure of learning and growth!
#BucketListLife #UltimateChallenge #52Books52Weeks
What if the key to success was taking fast,
imperfect action instead of waiting for the perfect moment?
Book A Blog Call With Trav
