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Book 15/52 of My #52Books52Weeks Bucket List Challenge

This book was excellent. So damn relevant for business.

Andrew Griffiths is a good friend of mine, and as I was reading Someone Has To Be The Most Expensive, I found myself applying his methodologies in real time. Not just after I finished it—but while I was reading it. That’s when you know a book hits home.

If you’ve ever struggled with Imposter Syndrome, undercharging, or undervaluing yourself, this book is a game-changer. If you want to charge what you're worth, attract premium clients, and build a world-class brand, I can’t recommend it highly enough.

10 Big Takeaways from Someone Has To Be The Most Expensive

1. Price is a Reflection of Perceived Value – If you position yourself as cheap, people will treat you as cheap. Charge what you're worth.

2. Being Expensive Attracts Better Clients – High-quality clients look for quality service, not just the cheapest deal.

3. Cheap Prices = Harder Work for Less Reward – The cheaper your prices, the harder you have to work to make the same amount.

4. Mindset is the Biggest Barrier to Charging More – If you don’t believe you’re worth it, no one else will either.

5. People Pay for Confidence & Certainty – If you communicate authority and certainty, clients will trust and pay you more.

6. Scarcity Creates Value – If you’re available to everyone, you’re valuable to no one. Be exclusive.

7. Marketing is More Important Than Talent – You might be the best at what you do, but if no one knows about it, it doesn’t matter.

8. Your Brand Must Be Aligned with Premium Pricing – Everything from your website to your messaging must match the level you’re charging at.

9. If You Don’t Set the Price, the Market Will – And that usually means a race to the bottom. Own your worth and set your pricing with confidence.

10. If You Want to Be Premium, You Have to Deliver Premium – This isn’t just about charging more. It’s about elevating your brand, service, and customer experience.

How Someone Has To Be The Most Expensive Relates to Living a Bucket List Life

1. Your Time is Limited – Price Accordingly – Your time is the most valuable thing you have. Don’t trade it for peanuts.

2. Confidence Unlocks Bigger Opportunities – Charging what you’re worth forces you to level up and step into your true potential.

3. Premium Pricing = More Freedom – The more you earn per client, the less you have to work and the more you can focus on living your Bucket List Life.

4. Say No to the Wrong Clients – Not every client is worth your time. The wrong ones drain your energy. The right ones elevate your business.

5. Being the Best Costs More – And That’s OK – If you’re world-class at what you do, own it and charge for it.

This book was a total mindset shift around pricing, positioning, and confidence in business.

If you’ve been playing small, undercharging, or feeling like an imposter, this book will snap you out of it real fast.

So let me ask you: Are you charging what you’re worth? Or are you letting fear hold you back?

Go read this book, apply the lessons, and step into your true value.

Stay tuned for Book 16 of 52 as I continue this adventure of learning and growth!

#BucketListLife #UltimateChallenge #52Books52Weeks

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