Curious about how I used lockdown as a chance to jumpstart two major Bucket List items? Dive into my full journey here: Read the full blog

Book 42/52 of My #52Books52Weeks Bucket List Challenge

After tackling the heavy, philosophical deep dive that was 12 Rules for Life by Jordan Peterson, I wanted something more practical and business-focused—and Oversubscribed by Daniel Priestley delivered exactly that!

Priestley, known for Key Person of Influence, lays out a blueprint for creating demand so that your business is oversubscribed—meaning you have more people wanting what you offer than you can supply.

I picked up this book because I’m leaning more and more into the subscription-based, recurring revenue, membership, and community business model. The idea of a location-independent, digital-nomad-friendly business is exciting to me, and Oversubscribed provided a fresh perspective on how to create buzz, demand, and scarcity in a business.

Compared to 12 Rules for Life, this was an absolute breeze to get through! It’s practical, engaging, and packed with real-world examples.

Key Takeaways from Oversubscribed

1️⃣ Create Demand by Controlling Supply

• Most businesses try to push their products on people. The smarter approach? Create so much demand that customers chase YOU. Think Apple product launches or exclusive masterminds—people want in before it’s even available.

2️⃣ Focus on a Campaign-Based Business Model

• Rather than always being in "open-for-business" mode, structure your business around campaigns—limited-time offers, launches, and events. This keeps excitement and demand high.

3️⃣ Build a Tribe, Not Just a Customer Base

• People don’t just buy products or services—they buy into a movement, a vision, a community. This is massive for me as I work on refining my Bucket Listers Community model.

4️⃣ Make Waiting Lists a Strategy

• A waiting list isn't a problem—it’s an asset. If people are lining up to get access to what you offer, it builds hype and perceived value.

5️⃣ Own a Market, Not Just a Business

• The goal isn’t just to sell a product or service—it’s to be seen as a leader in your industry. Position yourself as THE go-to authority, and people will seek you out instead of the other way around.

6️⃣ Price Should Reflect Demand

• Most people think they need to lower prices to get more customers. Priestley flips this—if you’re oversubscribed, you should be charging more, not less. It’s about value, not volume.

7️⃣ Consistency Creates Momentum

• Running a business that is always oversubscribed takes consistent effort in marketing, storytelling, and engagement. Keep the buzz alive so demand never drops.

Oversubscribed is a must-read for entrepreneurs who want to shift from chasing clients to having clients chase them. It’s packed with real-life case studies and a clear, actionable roadmap—no fluff, just pure business gold.

For me, this was a timely read as I continue exploring subscription-based models and refining my Bucket Listers Community concept. The campaign-based model, tribe-building approach, and demand-driven pricing strategies all align with what I’m working toward.

If you’re building a membership, coaching program, mastermind, or online community, you NEED to read this book.

📖 Have you read Oversubscribed? Let me know your thoughts!

Stay tuned for Book 43 of 52 as I continue this adventure of learning and growth!

#BucketListLife #UltimateChallenge #52Books52Weeks

Are you building a business that attracts demand?

Book A Blog Call With Trav