Book 51 of 52: The Prosperous Coach by Steve Chandler & Rich Litvin
Curious about how I used lockdown as a chance to jumpstart two major Bucket List items? Dive into my full journey here: Read the full blog
Book 51/52 of My #52Books52Weeks Bucket List Challenge
I read this book for one simple reason: to become a better coach. Since reading it, I’ve recommended it to countless other coaches, speakers, and thought leaders I know. It’s become a bible for me when it comes to coaching.
I probably have more notes written in this book than any other I own. And that’s saying something! In fact, that’s how I read books—I always have a paperback in hand, plus my trusty 4-color pen, underlining, scribbling, and making notes wherever there’s space.
What is The Prosperous Coach About?
This book flips traditional coaching business models on their head. Instead of selling coaching like a product or offering hourly rates, Steve Chandler & Rich Litvin focus on high-value, transformational coaching relationships.
The core idea? Don’t market. Serve. The best way to build a thriving coaching business is through deep, meaningful conversations, not sales tactics.
Key Takeaways from The Prosperous Coach
1️⃣ Serve, Don’t Sell
Stop worrying about how to “get” clients—focus on serving people powerfully.
Have deep, life-changing conversations with people. The right ones will want to work with you.
2️⃣ Give People an Experience of Coaching, Not a Pitch
Don’t sell coaching like a product—invite people into a coaching experience.
If they feel the transformation firsthand, they’ll want more.
3️⃣ Less Clients, More Impact
Instead of taking on dozens of low-paying clients, focus on a handful of high-value, high-commitment clients.
Quality over quantity—this allows for deeper transformation and higher income.
4️⃣ The “Create, Invite, Propose” Model
Create relationships by serving people for free.
Invite them into a powerful coaching conversation.
Propose working together if there’s a strong alignment.
5️⃣ High Fees Create High Commitment
The more people pay for coaching, the more they value it.
Charging premium rates attracts serious, committed clients who will actually do the work.
6️⃣ Be Bold & Play Big
Most coaches undercharge and play small because of fear.
Push past imposter syndrome and own your worth.
7️⃣ Focus on Impact, Not Marketing
Instead of spending time on fancy websites, branding, and ads, focus on powerful conversations.
The best marketing is word-of-mouth from people whose lives you’ve changed.
How This Relates to Living a Bucket List Life
For me, coaching isn’t just a profession—it’s a calling. This book completely changed how I approach coaching, and it’s helped me become a better coach for my clients.
It also reinforced something I’ve always believed: Business should be built around impact and relationships, not just transactions.
If you’re a coach, speaker, or thought leader, I can’t recommend this book highly enough!
👉 Have you read this book? What’s your biggest takeaway? 👇
Stay tuned for Book 52 of 52 as I continue this adventure of learning and growth!
#BucketListLife #UltimateChallenge #52Books52Weeks
What's your biggest takeaway from your own coaching journey?
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