As a professional speaker, filling your speaking calendar with gigs can be challenging at times. However, there are specific strategies you can use to find and secure a flow of speaking engagements. Here are 10 tips to fill your speaking calendar with gigs:
Define your niche: Clearly identify your area of expertise and the topics you can speak on. This will help you target organizations and events that are looking for speakers in your niche.
Create a speaker profile: Develop a speaker profile that highlights your experience, expertise, and speaking style. Make sure to include your bio, headshot, and any relevant testimonials or references.
Reach out to event planners: Contact event planners, conference organizers, and industry associations to offer your services as a speaker. Be sure to tailor your message to their audience and explain how your talk can add value to their event.
Attend conferences and events: Attend conferences and events in your niche to network with organizers and potential clients. You may also be able to secure speaking opportunities by presenting a paper or participating in a panel discussion.
Use social media: Use social media to promote your speaking services and connect with potential clients. Share videos of your past speaking engagements, write blog posts on relevant topics, and engage with industry influencers and thought leaders.
Create a speaking demo reel: Develop a short video that showcases your speaking style and expertise. This can be an effective tool to send to event planners and organizers to demonstrate your value as a speaker.
Join a speakers bureau: Joining a speakers bureau can help you gain exposure and access to a wider range of speaking opportunities. They can also help you negotiate fees and contract terms.
Offer pro bono talks: Consider offering pro bono talks to local organizations, charities, or schools to gain experience and exposure. This can lead to paid opportunities and help build your reputation as a speaker.
Develop a marketing plan: Develop a marketing plan that includes a clear target audience, messaging, and outreach strategies. This will help you stay focused and ensure you are making the most of your time and resources.
Follow up: Follow up with organizers and event planners after each speaking engagement to thank them and ask for feedback. This can help you improve your skills and build relationships for future opportunities.
By implementing these strategies, you can fill your speaking calendar with gigs and establish yourself as a sought-after speaker in your niche. Believe me, these strategies work.
On that, if you are an up-and-coming or an established speaker or someone with a message, maybe even a coach or author, and you'd like some help from someone who's been there and done that, then I suggest you select a Discovery Call time with me. I'll unpack my S.P.E.C.I.A.L.I.S.T. Formula™ with you.
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