Decisions! Decisions! Decisions!

Why Steve Jobs? Read on...

Have you heard about 'decision fatigue?' Over the last 3 years, I've been hearing about it more and more. After researching it, I found it's a real thing and affects people big time! It's the hidden drain on your mental energy that I like to call 'mental bandwidth.' I want to use this blog to explain what it is, why it's becoming more of an issue and (most importantly), what you can do to combat it in your own life. 

We make countless decisions every day, from what to wear to what to eat. Each of these choices, no matter how small, requires mental energy, leading to a phenomenon known as decision fatigue.

Coined by social psychologist Roy F. Baumeister, decision fatigue refers to the deteriorating quality of decisions after a long session of decision-making. As John Tierney, co-author of "Willpower: Rediscovering the Greatest Human Strength," puts it: "The more choices you make throughout the day, the harder each one becomes for your brain, and eventually it looks for shortcuts."

This mental exhaustion is not just a feeling but is backed by science. It has been found that our brains, like muscles, can get tired after too many decisions, leading to poor choices in various aspects of our lives, such as finance and time management.

Research has even linked decision fatigue to impulse purchasing, indicating its impact on our financial well-being (Vohs, 2012). Moreover, a study of Israeli judges' decision-making found that the likelihood of a favorable ruling drops significantly after repeated decisions, presumably due to decision fatigue (Danziger, Levav, & Avnaim-Pesso, 2011).

So, how can we combat decision fatigue? Here are 5 practical strategies:

1. Simplify Your Choices: Reducing the number of decisions each day, like Steve Jobs did with his wardrobe, can help.

2. Prioritize Decisions: Make important decisions when your energy level is high, usually early in the day.

3. Rest and Refuel: Take breaks and maintain a balanced diet to keep your brain healthy.

4. Establish Decision Rules: Predetermined rules for specific scenarios can streamline decision-making.

5. Delegate: Trust others with less important decisions to conserve your mental energy.

In summary, by understanding decision fatigue and employing these strategies, we can make better decisions and improve our overall well-being.

"Life is the sum of all your choices." - Albert Camus, French philosopher, and author

References

Danziger, S., Levav, J., & Avnaim-Pesso, L. (2011). Extraneous factors in judicial decisions. Proceedings of the National Academy of Sciences, 108(17), 6889-6892.

Vohs, K. (2012). Decision Fatigue Exhausts Self-Regulatory Resources — But So Does Accommodating to Unchosen Alternatives. Current Directions in Psychological Science, 21(3), 160–164.

How can you use these 1 or all 5 of the strategies to combat decision fatigue in your life?

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