Hopefully, by now, after 12 years, you see me as a Thought Leader when it comes to Bucket Lists. Yeah? Nah?

A Thought Leader is an expert, the go-to person in a space, an authority of sorts. Thought leadership is the content or the expertness that that Thought Leader puts out into the world.

More specifically, it refers to a type of content marketing strategy where an individual or a company aims to establish themselves as an authority in their industry or field by consistently creating and sharing high-quality, insightful, and innovative content that provides value to their target audience. The content can take many forms, such as blog posts, whitepapers, videos, podcasts, webinars, and social media posts.

To become a Thought Leader, here are 7 steps you can take:

1. Identify Your Niche: Determine the specific area within your industry or field that you want to focus on and become an expert in. This will help you to create relevant and valuable content that speaks directly to your target audience
   

2. Stay Up-To-Date: Keep up-to-date with the latest trends, news, and research in your industry or field. This will help you to stay ahead of the curve and provide your audience with fresh and insightful content.
   

3. Create Valuable Content: Produce high-quality and relevant content that addresses the pain points and challenges of your target audience. You can leverage different types of content to engage with your audience such as blogs, podcasts, webinars, videos, and social media posts.
   

4. Share Your Content: Share your content across different channels to reach a wider audience. Use social media, email marketing, and other distribution channels to amplify your content.
   

5. Engage With Your Audience: Respond to comments, questions, and feedback from your audience. Engage in conversations and debates to further establish yourself as an authority in your niche.
   

6. Collaborate With Other Thought Leaders: Partner with other Thought Leaders in your industry to share ideas, insights, and knowledge. This will help you to expand your network and build your reputation as a Thought Leader.
   

7. Stay Authentic: Stay true to your voice and opinions, and don't be afraid to take a stand on controversial topics. Your authenticity will help you to stand out and establish your credibility as a Thought Leader.

The 'L' in my new S.P.E.C.I.A.L.I.S.T. Formula™ stands for 'Leader' (as in Thought Leader). I Coach people to be Thought Leaders in their space, using their stories to help others. We unpack this formula as part of my Bucket List Business Plan program. To qualify to join, I have a 1-2-1 conversation with you first to see if we are a fit.

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