Coaching clients often come to me in the later stages of a job they hate or when they've just had that 'entrepreneurial seizure' as Michael Gerber of E-Myth fame so eloquently put it. More specifically, they've got an itch that they want to scratch and that itch has been itchy for some time! On that, I normally attract clients who want to do what I do as The Bucket List Guy....but in their own way helping people that they want to help. That is, as a Speaker, Coach and Author. While we're on topic, check out this program here.

When we talk about money, I describe it in two contrasting terms: 'Have To' and 'Love To' Income. 'Have To' income refers to the money one earns from an obligation, often a job that is necessary but not necessarily enjoyable. This income pays for life's necessities such as rent, food, and bills. On the other hand, 'Love To' income comes from activities that are passion-driven, which we would willingly engage in even without monetary incentive. 

Financial guru Robert Kiyosaki once said, "The poor and the middle-class work for money. The rich have money work for them." This quote encapsulates the spirit of 'Have To' income. It’s about working because we must, not because we want to.

In contrast, Steve Jobs, the late co-founder of Apple, advised, "The only way to do great work is to love what you do." Jobs' words underscore the essence of 'Love To' income. When we derive income from doing what we love, work becomes a source of joy and fulfillment.

Often, when we start a new venture, it's the 'Have To' income that covers the Maslow's (our needs) while the 'Love To' income is yet to be steady. The game is to balance the scales the opposite way as quickly as possible. The holy grail to to eventually have all 'Love To' income and no 'Have To' income. 

But to achieve this we need our to have a 1,2 or even 3 year plan...depending on the idea of course. I like 1 year...let's attack it! This is where you phase out, find flexibility and work from home more. Five days a week may become 4, then 3, then 2, then 1. All the while you are building a foundation with your new 'Love To' business. You're phasing up, getting social proof, building confidence, overcoming 'imposter syndrome' and proving a repeatable working model. 

In the end, understanding these income types can help us navigate our financial journey from 'Have To' to 'Love To' with greater foresight and confidence. I'd love to see where you're at on your journey. If you are in a 'Have To' situation right now and you have dreams of starting something and being in a 'Love To' situation, then book a time to talk with me. Let's create a game-plan.

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